18 Best Semrush Alternatives Seo Tools For Websites

If you’re searching for a SEMrush alternative, we’ve compiled a list of 18 solutions to help you increase organic search traffic.

The program assists customers with thorough marketing and SERP statistics, competitive research, keyword ideas for bloggers, backlink monitoring, and a killer rank tracker.

In brief, SEMrush is a prominent intelligence-gathering tool for marketers today, capable of producing a wide range of information ranging from online traffic statistics to keyword analytics and site audits.

Since its introduction in 2008, it has been one of the most prominent SEO analytics tools in use.

That being stated, there are several reasons why you should investigate SEMrush alternatives.

For example, if you’re new to SEO and don’t want to spend a lot of money on a suite of marketing tools just yet, you could be better off using SEMrush alternatives instead. Another scenario is when you’d prefer to utilize a free SEO analytics tool than a premium one.

Why would individuals seek alternatives?

You may wonder, “Why would anyone search elsewhere if Semrush is so great?”

“There are a few things to think about.

  • The learning curve can often be steeper the more powerful an SEO package is. Some people find it too difficult to navigate Semrush and get what they need, so they move to a rival.
  • Depending on your budget, subscription packages may be too pricey. Unless you’re ready to pay extra, the limitations can be pretty low, and they often raise their fees.
  • If you have to pay for each add-on along the way, the tool rapidly becomes prohibitively expensive.
  • You don’t always get what you pay for. Users have voiced reservations about the accuracy of Semrush’s statistics, particularly the rank tracker and backlink data. Detecting hazardous connections is frequently difficult, and its website audit is of poor quality.

We’ve compiled a list of some of the top paid and free options for you to consider in this post. Let’s go right to the point and look at the primary features of each of these programs.

1. GrowthBar


GrowthBar has risen to prominence as the best SEO tool for bloggers and content teams. GrowthBar is an AI writing suite that allows customers to write SEO-friendly blog material with the press of a button, in addition to accurate keyword research, thorough competition research, and rank tracking. Additionally, the pricing is unbeatable at $29 per month.


  • Keyword Investigation
  • Research on the Competition
  • Rank Monitoring
  • Writing by AI
  • Teams


GrowthBar gets 4.9/5 ratings on G2. Their Basic Plan is $29 per month and includes unlimited keyword research, competition research, restricted rank tracking, 25 AI blog entries per month, and 2 users. The Pro Plan includes all of the Standard Plan features plus 100 AI blog entries every month, rank tracking for 1,000 keywords, and up to 5 users. Lastly, the agency plan includes 300 AI blog entries each month, 5,000 keyword tracking, and up to 10 users.

2. Wask


WASK is an all-in-one digital marketing platform that seeks to minimize the difficulties associated with generating and managing Facebook and Google advertising.

As a result, it includes several tools that assist people in getting better results from their advertisements. One of those amazing features is WASK’s Competition Analysis Tool, which allows you to compare the website traffic and digital marketing of your competitors. Furthermore, you may examine your competitors’ organic or sponsored keywords, as well as track backlinks and top-visited websites.

Top Features

  • Its competition analysis tool lets you analyze your competitors’ marketing and website traffic. You may also compare your statistics to those of your rivals.
  • With WASK’s optimization tool, you may automatically optimize your underperforming advertising.
  • WASK allows you to post Google and Facebook advertising. You can also control and track all of your ads from a single screen.
  • Its design tool is quite helpful for creating ad pictures for platforms such as Instagram, Facebook, GDN, Twitter, Snapchat, and LinkedIn.
  • Finally, AutoPilot rules are a lifesaver during hectic times. You may schedule your Facebook, Instagram, and Google advertising to automatically conduct
  • stop/start or budget changes.


WASK has three price tiers: basic ($14/month), premium ($29/month), and professional ($49/month). Moreover, WASK’s freemium plan is valid for 15 days.

3. Ahrefs


Ahrefs is the one SEO tool that can handle everything when it comes to marketing analytics, information collection, and analysis. Ahrefs, which is widely used in business, allows you to learn more about your competition and understand what makes them rank highly. As a consequence, with some work and the correct data, you can outrank them.


  • Information Retrieval
  • Rich Repository
  • Content Explorer
  • Site Inspection


The Lite plan costs $99 per month, while the Standard package, which the firm claims is the most popular, costs $179 per month. There is also an Advanced plan that costs $399 a month and supports up to three users, as opposed to single-user support in the previous options. Lastly, if you want the most frequent updates, select the Agency plan, which costs $999 per month and refreshes every three days.

4. SE Ranking 

SE Ranking 

SE Ranking is an all-in-one SEO software that is similar to Semrush but at a considerably reduced cost.

Backlink checker, SERP analyzer, on-page SEO checker, keyword research tool, keyword grouper, content editor, white label functionality for agencies, and more are all included.

With SE Ranking, it merely takes a few clicks to gain insights into what your rivals are doing to attract the most traffic and achieve top rankings. You may use the data to improve your own website.

SE Ranking also offers an accurate rank tracker, one of the best on the market. Use it to track your development over time and observe how your efforts are paying off. If you’re on a tight budget but still want an advanced SEO tool, the SE Ranking platform is worth a look.


  • Receive complete, up-to-date SEO reports covering more than 70 SEO factors.
  • With the Keyword Suggestion tool, you can construct a list of keyword suggestions for any marketing activity, acquire important information, and monitor the SERP all in one location.
  • Using the Competitive Research tool, you can discover more about your competitors’ efforts and compare your keywords to find the best techniques.
  • With the Page Changes Monitoring function, you can keep track of the most recent changes to any website.
  • Use Rank Tracker to monitor your Google, Bing, YouTube, and Yahoo rankings. Track up to five places for each search engine (down to the zip code).
  • The Social Media Management feature allows you to monitor your online reputation and plan postings by connecting your Facebook and Twitter social media networks.


  • The basic plan is $31.20 per month.
  • $71.20 per month for the Pro Plan
  • Business Plan: $151.20
  • Bespoke plans are available.
  • Free Trail Available

5. KWFinder


This software’s major strength is that it will assist you in identifying the best long-tail keywords that are associated with low SEO difficulty and may be used to your benefit.


  • competitor analysis
  • SERP Analysis
  • Information from the Past


The KWFinder Basic plan costs $49 per month, the Premium plan costs $69 per month, and the Agency plan costs $129 per month. You might also choose the yearly plans, which are less expensive.

6. Advanced Web Ranking

Advanced Web Ranking

Among Semrush alternatives, AWR, or Advanced Web Ranking, is in charge. This device-independent utility provides exceptional functionality at an affordable price. AWR works flawlessly on every device, browser, and operating system.


  • The platform provides white-label reports on-demand, daily, or weekly.
  • You may obtain up-to-date ranking information for all SERP elements and search engines.
  • Drilling down on location-specific data is made possible via localization.
  • The software generates bespoke SEO reports based on templates.
  • Their Developer API allows you to incorporate SERP statistics into internal systems.


AWR provides four programs: starter, pro, agency, and enterprise, with monthly prices ranging from $44 to $449. (if paid upfront for a year).

7. Moz


Moz is regarded as an expert in SEO analytics and is the preferred tool for many SEO analysts. The program is jam-packed with capabilities that will be extremely beneficial in keyword research, content optimization, analytics, and reporting, as well as link creation and analysis.


  • Keyword Investigation
  • SEO Evaluation
  • Domain Analysis
  • Explorer of Links


Moz offers a 30-day free trial as well as a free account with access to their free products. The Basic package, which costs $99 per month, is suitable for small organizations that simply want the fundamental metrics and services. The Medium plan is $179 per month and includes full access to all keyword research tools. For major corporations and organizations, there are additionally large and premium programs.

8. Searchmetrics


Searchmetrics is a one-stop shop for keyword research, SEM and PPC, site auditing, backlink analysis, and SEO. They also provide market intelligence and cloud integration. In comparison to Semrush, how does it fare? This Semrush alternative is a must-have for all savvy marketers because of its extensive feature set.


  • Its Global SEO function gives you historical search data encompassing five years, 130 domains, and 30 countries.
  • Its local SEO function allows you to track SEO trends in 14 different countries.
  • You may use backlink analysis to improve your off-page performance.
  • Their in-depth website evaluation reports assist you in identifying problems in your website architecture. Its Visibility Guard function protects your high-
  • converting pages from traffic loss 24 hours a day, 7 days a week.
  • They provide unbiased comparisons of PPC and organic operations, as well as intelligent recommendations to optimize both.


On their website, you may request a quotation or a demo.

9. SEO PowerSuite

SEO PowerSuite

SEO PowerSuite is a well-known name in the SEO analytics industry, and it is trusted by marketers and analysts all over the world. The technology claims to provide ‘unique’ analytic information and can lead to increased sales with the correct guided SEO plan in place.


  • Detailed SEO reports
  • On-Page SEO Tools
  • Link Analysis
  • Monitor Position


The free edition of SEO PowerSuite includes all functions but does not preserve your work history. The Professional package costs $299 per year and is ideal for people who need to examine SEO data without exporting and sharing it with customers. If you want to accomplish both, you’ll need to purchase the Enterprise plan, which costs $699 per year. Without a doubt, SEO PowerSuite is one of the most cost-effective SEO analytics solutions available.

10. Serpstat


Serpstat, a growth-hacking tool for content marketers and business owners, is the next Semrush alternative. Position tracking, site audits, competition keyword research, and backlink analysis are all part of their service offering.


  • Its keyword search function finds the best terms for your websites and advertisements.
  • They provide free keyword trends analysis, phrase variants, search suggestions, and international SEO statistics.
  • Their SERP analytics identify your domain’s visibility, relative placement, and top-performing pages and content.
  • Its competition analysis function detects your AdWords competitors, as well as their spending and chosen keywords.
  • Its content marketing package includes content production ideas and keyword databases.


This software solution has four pricing tiers: Lite, Standard, Advanced, and Enterprise, with monthly prices ranging from $69 to $499. You can also use their free tool, which has sophisticated capabilities like competition analysis.

11. Google Keyword Planner

Google Keyword Planner

On our list, Google Keyword Planner is the first free Semrush alternative. Your Google AdWords account includes this easy-to-use, free tool.

In comparison to Semrush, how does it compare? The tool is not as powerful as Semrush while being less expensive. Their selected data provides broad ranges rather than specific figures, which may be perplexing for your SEO staff.


  • This tool allows you to search for terms by domain, product, or service. They propose keyword-focused SEO marketing suggestions.
  • You may obtain historical statistics for terms, such as average monthly searches and competition research.
  • This tool estimates a keyword’s success based on expected clicks and potential conversions.
  • You may restrict your search results using advanced sorting options like clicks, average CPC, CTR, and impressions.


  • free to use.

12. SpyFu


SpyFu is yet another effective SEMrush alternative that excels in SERP analysis. As the name implies, the application seeks to assist you in spying on your competitors to determine what works well for them in both PPC and SEO.


  • Keywords of Competitors
  • Research on AdWords


SpyFu provides three programs from which to pick. The Basic plan, which costs $39 a month, allows for limitless searches but only a certain number of sales leads. The professional plan costs $78 per month and increases the limitations. The Team plan, which is the most costly of the three, costs $299 a month and includes the most features.

13. Monitor Backlinks

Monitor Backlinks

Due to its powerful backlink audit and SEO analytics tools, Monitor Backlinks is a formidable opponent to Semrush. Their user-friendly dashboard and simple layout provide consumers with a comprehensive view of all the facts they want. Hence, in comparison to Semrush, it is one of the best alternatives to Semrush available.


  • You may acquire backlink audit reports with information like top-level domain (TLD) distribution, top anchor text, followed vs. unfollowed links, and top Linked Pages.
  • They monitor keyword information such as location, traffic volume, CPC figures, and competitiveness scores. You may tag keywords for better management.
  • They investigate reports from third-party sources such as Moz and Majestic to monitor backlinks 24 hours a day, seven days a week.
  • They allow you to construct a disavow list for bad backlinks that might harm your website’s reputation.
  • The Start plan, which costs $25 per month, is their most affordable option. With this pricing, you may monitor one domain, two rivals, 2,500 links, and 50 keywords.

14. BuzzSumo


BuzzSumo is a content marketing research tool that also functions as an effective SEMrush alternative. Marketers that want to test the waters and discover what forms of content work best on the web utilize it.


  • Content Analysis
  • Finding Influencers


BuzzSumo’s Pro plan costs $99 per month, the Plus plan costs $179 per month, and the ‘Big’ plan costs $299 per month. With each of these options, there are 5, 10, and 30 alerts available.

15. Raven Tools

Raven Tools

Raven Tools is a full-featured Semrush competitor that incorporates seven SEO and reporting tools into a single platform.

Raven Tools vs. Semrush: What’s the difference? Raven Tools provides cost-effective solutions for in-house marketing teams, freelancers, SMEs, and major organizations. It’s SEO Dictionary and Help Center are excellent starting points.


  • You may get branded reports from more than 30 data modules and add your own comments and insights.
  • Its website audit function detects errors in your site’s structure and HTML code. They assign a site health score to problems based on their criticality.
  • Raven’s Link Manager identifies poisonous backlinks and rival links. They collaborate with Majestic to disclose up to 50,000 backlinks for each particular URL.
  • Its Rank Tracker function provides daily, weekly, and monthly rank information for all major search engines, including Bing, Google, Yahoo, Baidu, and Yandex.


The Grow plan, which costs $139 per month, is their most popular pricing option. This bundle includes eight users, 80 domains, and 20,000 position checks.

16. Ubersuggest


Ubersuggest assists you in increasing online traffic. You might utilize the tool to personalize your SEO approach in order to outrank your competition. It features sophisticated domain overview capabilities that allow you to investigate what lies beneath each domain you choose to research.


  • SEO Reports
  • Analysis of Backlinks


Ubersuggest is free to use, making it excellent for newbies learning the intricacies of SERP research.

17. cognitiveSEO


CognitiveSEO is the final Semrush alternative on our list. Compared to Semrush, how does it stack up? Its feature-rich platform includes all of the standard SEO tools as well as extras like Google penalty prevention advice and a social visibility meter.


  • Its comprehensive site inspection function investigates duplicate content, indexing issues, missing meta titles, and poor navigation.
  • Its backlink research function creates new data on authoritative domains and runs a link audit of your website.
  • Its Link Navigator function aggregates spammy links for you to evaluate and disavow in order to avoid being flagged by search engines.
  • Their Google Penguin Penalty Recovery tool identifies the significant flaws in your website and links that might lead to penalties. You may set up notifications for low-quality links to your profile.


Following a free 7-day trial, you may choose between their starter plan, which costs $129.99/month, and their business plan (custom pricing is available on request). All plans include free onboarding and 24-hour online assistance.

18. Majestic


Majestic bills itself as a backlink checker and keyword research tool. The program will compile link intelligence data and present you with vital morsels of information that will be crucial in developing an SEO strategy.


  • Site Explorer
  • Backlink Checker in Bulk


Majestic provides a $ 49.99-a-month Lite plan with a limited number of features. The Pro plan ($99.99 per month) is required if you want extra features like email notifications and a keyword checker.

Last Words

These SEO tools are essential for any online marketing campaign and can provide critical insights to help guide your SEO strategy. It’s a great way to tailor your content to your target audience’s needs while also learning how your competitors use keywords.

We discovered some excellent SEMrush alternatives, including some that provide free versions, which are ideal for those who want to delve deeper into the niche before committing to the more advanced, and often more expensive, tools. Remember to check if the software you intend to use supports all of the features you want to use, as some of these offer specific functionalities that may be limited, if not completely absent, in others.

So why delay when you can begin analyzing SEO data for your company and updating your website with fresh, new content to attract more visitors? Good luck with your tracking!

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