Google Analytics is among the most widely used tools for digital advertising. The majority of website owners utilize Google Analytics for information about their website’s performance and how Google views it. The majority of website owners utilize Google Analytics. But Google Analytics certification is much more than just a collection of graphs. If you want to do well at your job in content marketing and driving conversions, you should definitely use tools that give you information about your audience’s demographics, location, and how they interact with your landing pages. You can impress your clients and get higher rates if you know how to use Google Analytics and SEO strategies.
Therefore, if you’d want to understand this Google web analytics tool, I suggest taking the top Google Analytics courses available online, which will show you how to use Google Analytics login segments to study your website traffic. We’ll examine the top Google analytics training programs and credentials available online in this post so you may become certified and find work in marketing analytics.
15 Best Google Analytics courses Online 2022 – TechWriter
With these courses, you’ll learn how to use the Data Studio, master the Google Tag Manager, and understand how people get to your site. Website owners often don’t use the academy to its fullest potential, which goes beyond just getting real-time information. It is a highly sophisticated piece of software. Although setting it up might be simple, there is a steep learning curve for people who are not tech-savvy. If you know how it works, you might be able to change your marketing plan completely. You can learn all there is to know from these 15 courses. It is important to take a course if you want to know more than just how many people visit your website. Here are some of the top paid and unpaid Google Analytics courses.
1# Google Analytics for Beginners
Provider: Google Academy
Course length: N/A
Students who take this course will learn how to set up data filters, implement tracking codes, and create accounts. It also shows how to set up dashboards and quick links, as well as how to look around for a beginner’s interface and reports. There are also examples of basic audience analysis, setting goals and monitoring campaigns, and finding out how people act and writing about it.
2# Fundamentals of Google Analytics
Provider: SkillShare
Course length: 1 hour 1 minute
Through this training, users will learn how to get the most value out of the data on their websites. It includes everything from figuring out customer demographics to designing the ideal dashboard. It gives students advice on how to better define objectives, boost conversion rates, and make better use of websites for commercial purposes.
3# Google Universal Analytics Essential Training
Provider: LinkedIn Learning
Course length: 2 hours 39 minutes
This course shows how to use to find out more about how people get to your website and what they do once they get there. This course goes over how the platform works by default, such as how to create an account and the basics of reporting.
4# Google Analytics Certification – 1 Day Certification Guide
Provider: Udemy
Course length: 2 hours of on-demand video
A Certification may be earned after completing this course. Complete certification training is provided, and users have access to sample questions so they can examine what answers students got right or incorrect and why.
5# Google Analytics Mastery with Remarketing on Google Adwords
Provider: Udemy
Course length: 1.5 hours
This course goes over the latest user interface and shows you how to use to track your site and marketing statistics. It demonstrates how to add tracking code for your website, track online purchases, connect to the search console and Adwords, and more.
6# Google Analytics: Spam Proofing
Provider: LinkedIn Learning
Course length: 29 minutes 22 seconds
This course teaches students how to create filters, block bots, and keep crawlers out of analytics to get rid of spam and get clean, accurate statistics for their website. Demonstrating how to spot spam and create filters to get rid of it, it helps students comprehend spam in Google Analytics.
Students will learn how to use segments in Google Analytics and how they help to analyze website traffic in greater detail. Additionally, how to set up and use segments will be covered. Students will learn about system segments and custom segments, as well as how to import segments. Using segments will help students understand how to decide how to get more visitors to your website who are likely to buy something.
8# Google Analytics for Marketing – Boost Sales & Lower Costs
Provider: Udemy
Course length: 2 hours
Students learn how to save costs on Google Analytics, eliminate the typical errors that most users make, and increase revenue in this course. Students learn about sponsored advertising efforts in this course, along with how they relate to analytics.
9# Google Analytics for Shopify: A Complete Step-by-Step Guide
Provider: Udemy
Course length: 2 hours
Students in this course will learn how to boost Shopify sales and income by following the advice of a six-figure Shopify business owner. After a short explanation of how to connect to Shopify, students will get a thorough tour of the most important parts of the Analytics dashboard.
10# Google Data Analytics Professional Certificate
Provider: Coursera
Course length: Six months at 10 hours per week
Students acquire marketable skills that prepare them for entry-level employment throughout the course of eight courses. They might learn something from Google employees who got their start in data analytics at the company. This curriculum will help you practice the real-world data analytics situations that are essential for professional success. It consists of more than 180 hours of instruction and hundreds of practice-based tests. The material is very interactive, but it was only made by Google employees who knew a lot about data analytics.
11# Digging Deeper into Audience Reports in Google Analytics
Provider: Coursera
Course length: 50 minutes
You will come across several less well-known audience reports in this project. You will learn more about the reports’ active users, lifetime value, cohort analysis, benchmarking, and user flow. More importantly, you’ll learn how to use these analytics to help you make decisions about how to bring people to your website and keep them there.
12# GA for beginners
Provider: CXL
Course length: 9 hours 17 minutes
With the help of this course, students will discover how to use insights to assess what matters and make data-driven marketing decisions. It goes over the basics, like how to use the user interface, read data with confidence, and make reports that are useful.
13# Advanced Google Analytics
Provider: Google
Course length: N/A
With advanced, you can learn how data is collected and turned into reports that are easy to understand. You’ll discover how to gather data that is particular to the industry by using options like custom dimensions, custom metrics, and event monitoring. The course will also cover more advanced ways to use analytics, such as segmentation, channel reports, audience reports, custom reports, and advertising techniques like remarketing and dynamic remarketing, which target website visitors with ads.
14# Google Tag Manager Fundamentals
Provider: Google
Course length: N/A
It might be difficult to manage several analytics and marketing tags for your website. Data measurement could be messed up by tags that are redundant or wrong, which will also slow down the site. In this self-paced course, you’ll learn how Google Tag Manager can make it easier for analysts, developers, and marketers to deploy and manage tags.
15# Advanced Google Analytics
Provider: LinkedIn Learning
Course length: One hour 29 minutes
This course goes into detail about certification and teaches students advanced techniques they can use to get more out of this popular and useful tool. Learn how to construct unique channel groups, control filters, and interact with segments. Learn how to troubleshoot your analytics setup, build custom computed metrics, and more.